HOW TO PREPARE FOR YOUR
PERSONAL BRAND PHOTOGRAPHY SESSION
10 Tips on how to find
the right headshot photographer
and prep for your personal brand shoot...
6. Include Props in Your Brand Story
Think about the tools you use whilst you are working. What would your ideal client want to know about how you work or where you work from? If you’re always on your laptop while sipping a coffee, then bring your laptop with you as well as your favourite mug, or better yet, one with your brand colours!
Include the literature you love together with company marketing materials or simply the quirky notebooks you just can’t get enough of. Let your props elevate your story by telling viewers who you are, because I assure you, it’s just as important as telling them what you do. Infusing your personality into your photos will attract your ideal client and help you both connect as you will have common interests.
7. Hair & Make-Up
My approach to photography is storytelling by capturing natural expressions and movement. Now whilst I am all for taking natural shots, capturing the ‘real’ you, I do recommend hiring a make up artist for your shoot, and also getting your hair done. Regardless of whether you normally wear make-up, or not, it will do wonders for your photos.
One of the best things my photographer did for me, when I booked in for my personal shoot, was suggest I have my hair done and my make-up applied professionally. I am a person who is low in confidence, doesn’t wear a lot of make-up and was really unsure about the whole idea. I decided to put my big girl pants on, research make-up artists in my area and I selected a wonderful lady who created an amazing natural look, that left me feeling truly confident. I look back over my images now and I could not be happier. My face just looks radiant which always helps make a professional image sparkle that little bit more.
As with all services, I recommend you do your research to ensure you feel confident that you will be happy with the look that they create for you. Your photographer can also help recommend make up/hair artists if required.
The right location can elevate a photo from good to amazing! It can also drastically impact the story your image tells, the clients you attract and highlight your style and approach to life.
You want to consider what the image will be used for and the tone and feel of your brand, when you are selecting your locations. Think about the difference in tone between a light-hued wall, versus a dark brick wall, and what that might communicate about you in a photo. Between a beach versus a woodland park, or simply natural versus urban, none of these are right or wrong, but they will all impact the tone of your image and what they communicate about you.
Everywhere you look there’s an opportunity for an interesting backdrop, you just have to decide if it’s right for you.
Some examples could be:
If you decide you want indoor photos, you will need to make sure either the space gets lots of natural light, or your photographer has the appropriate lighting equipment. Consider kitchen, study or lounge areas near a big light-filled window. If your own home doesn’t get much natural light, consider hiring a hotel room, an Airbnb or ask that friend with the beautiful house if you can borrow some space for a few hours (I’ve done this before!).
9. Talk About the Editing Process
This is crucial!
If you have any preference for the editing process e.g. brighten the images as much as possible, create a dark, moody edit, crop the images in a certain way etc, the planning stage is the perfect time to discuss that with your photographer. Here you can find out how much time will they need and whether they will show you a rough selection before editing or simply send you the final selection.
I find that a lot of my clients forget about this stage but it is SO important!
In the week leading up to the shoot I advocate the following self-care regimen:
- Drink Plenty of Water (2-3 litres a day) – flush toxins from the body and skin
- Eat Well – you get out what you put in
- No Alcohol the Night Before Your Shoot
- Have a Manicure – the camera will pick up every little detail especially if you are having close up hand shots, showing you working, writing, typing, on the phone or drinking coffee
My Last Piece of Advice…HAVE FUN!!
You’ve taken the time to plan and invest in your business photography so make the most of it. Think happy thoughts, remember why you started your business, why you love what you do and enjoy the process. We are all so busy with life and these moments don’t come along often, so make the most of celebrating you!
If you want to book a call with me to find out more get in touch – I would love to capture your story.